Bespoke "Maroon"

Bespoke "Maroon"

2 min reading time

A Birthday Surprise: The Story Behind a One-of-a-Kind Watch

Every watch has a story, but some stories are truly special. Recently, a client reached out with a heartfelt idea—he wanted to create a bespoke watch for his wife’s birthday. From the very first conversation, it was clear this project was about more than just building a timepiece; it was about crafting a gift that spoke to her personality, style, and their shared love.

We started by discussing what would surprise her and what she’d love the most. After some fun back-and-forth, he decided on a timeless combination: the 36mm FM-1 case with a fluted bezel paired with a Jubilee bracelet. This setup delivered the perfect blend of classic elegance and everyday sophistication—a watch she could wear and treasure for years to come.

But the real magic came in the details. He chose a custom maroon dress dial as the centerpiece, a rich and warm color that was uniquely hers. To make it even more personal, he requested her name and a special message to be added to the dial. And to truly set this watch apart, we included “1 of 1” on the dial—a subtle but powerful statement that this piece is as unique as she is.

The result? A watch that’s more than just a gift. It’s a symbol of love, thoughtfulness, and the effort he put into making her birthday unforgettable. We couldn’t be prouder to have played a part in this story, and we hope the memories tied to this watch bring joy for years to come.

It’s projects like these that remind us why we love what we do. A bespoke watch isn’t just about the materials or design—it’s about creating something that captures a moment, a feeling, and a connection. Here’s to more stories worth celebrating, one watch at a time.


Specifications of FM-1 II Maroon Bespoke

  • Case: 36mm FM-1 II fluted bezel case 

  • Dial: Custom Royal Maroon Dress dial 

  • Hands: Polished Baton (Lumed)

  • Crystal: Flat Sapphire (Green AR)

  • Strap: JUB Bracelet

  • Caseback: Exhibition

  • Movement: NH35 Automatic


Price - 2,550 AED / $695 USD (excludes shipping and additional fees, which will be calculated separately)

Build No. - Ref. FW7212

Leave a comment

Leave a comment

Latest Projects